Search Engine Optimization

Ever wondered why your site is not at the top of the rankings when you type a word into Google, Yahoo, or MSN? It is simple you probably do not have a Search Engine Marketing (SEM) strategy. The major factor in SEM is Search Engine Optimization (SEO) Applying the right SEO techniques will take a small site and rank it hinger. SEO is about manipulating the web code to make it easier for search engines to understand your site.

 

SEO is the foundation to a great website. We often talk about other techniques and explain them under the SEO banner, however most of these techniques are part of your SEM strategies. Linking, blogging, forums, white papers, email campaigns, local listings are all part of the SEM techniques that need to be applied to your site. If you only do the raw SEO work your site will grow but not nearly as fast.

SEO masters and web masters that use SEO need to know basic SEM epically the gray area that overlaps both SEM and SEO. Understanding these key elements and ideas will help your web team build a better page, and that in the future will be indexed faster and will have less work in optimizing a specific page.

There are teo very distinct SEO techniques:

White Hat SEO

  • Stable Proven SEO Techniques
  • Slower Gain in the Search Engines
  • Easy to Understand
  • Measureable
  • Stress Free When Done Correctly
  • Increase ROI

Black Hat SEO

  • Some Techniques Untried
  • Great Chance of Being Banned in a Search Engine
  • Stressful
  • Illegal in some aspects
  • Fast Web Rank Gain
  • Too Risky For Most Sites
  • Lower ROI

What you need to remeber is that Black Hat sometiems is looked upon as cheating, and we all know what happens to cheaters in Vegas.  The same thing will happen to your site in Google is it really worth the risk?